About Us

LIMETOW® is not just a beauty brand — it’s a space built for real people and real lives. We believe beauty isn’t about chasing perfection, but about embracing every version of yourself — tired, bold, messy, radiant. From skincare to color cosmetics and daily essentials, every LIMETOW® product is created to make your routine easier, your choices safer, and your confidence effortless. Our community inspires us to listen first, then create — to design products that truly work, not just look good on screen. We value transparency, safety, and trust. That’s why our formulas are cruelty-free, skin-friendly, and tested with real users who live real lives — not filtered ideals. Because to us, beauty should feel like home — simple, honest, and made for you. Welcome to LIMETOW® —where beauty meets real life.